SEO - Search Engine Optimisation Techniques

ADCL cannot stress enough the importance of a high ranking search engine position. Not being in the top bracket will not give you any chance of picking up any potential business from possible visitors.

ADCL uses web positioning strategies that are designed to give the search engines what they want in order to find your site amongst the other companies offering a similar service to yours. Our aim is to develop search engine friendly web pages for you to boost your site to the top of the rankings.

Web positioning is challenging at its best and is not simply a matter of adding a few meta tags.

Case Study, Search Engine Optimisation

Coyletimber Products

Coyletimber has been optimsied for:
"Oak Shingles" - Google listing »	1st
"Timber Products" - Google listing »	10th
"Shingle Tiles" - Google listing »	4th

For further search engine optimisation examples see our additional examples »

What is Search Engine Optimisation?

There are two primary concepts of search engine optimisation, one is pay per click search engine optimisation and one is natural search engine optimisation.

Natural Search Engine Optimisation

Natural results gets your website found on the Search Engine Pages that are not paid for. Your pages will have been optimised by a specialist such as us. All of the search engines nowadays have paid spaces on their results pages that allow customers to pay for their links to be found; these are known as ' Pay Per Click ' listings

Pay Per Click Search Engine Optimisation

As the title suggests, pay per click is payment for every click through; this can tend to get very expensive but the results are immediate; there is a belief that alot of web users don't click on the Pay Per Click links because they are suspicious; instead preferring to use the natural organic links

Benefits of Search Engine Optimisation

Top Search Results = More Visitors to Your Site = More traffic = More business

There is no doubt that getting to the top of the search engines will enhance and increase your companies' prowess amongst potential clients. Statistically, about 80% of casual internet surfers will not go past the first 2 to 3 pages of a search engine.

Optimisation Matters

Search Engine Optimisation makes sure that your website is 'optimised' for specific, relevant  terms that best describe your business, products and services. So when the search engines send out a call for all companies supplying 'widget A' or 'service X' your website is listed high on the search results - and you stand a better chance of receiving more traffic to your site.