The importance of a website for a digital business

The importance of a website for a digital business

Nowadays, having a website has become indispensable for a business. Consumers are increasingly choosing to search for and choose products on websites because of the convenience they offer. It is essential for a company to have a virtual point of contact where it can make its services known to potential customers.

Reasons to have a website in your business

  • Having a presence on the Internet

The main reason for having a website is to be able to access the online world. For a business, having a website allows it to transmit its value proposal to a wider and more diverse public. In this way, it can increase its market share and reach more potential customers.

  • Greater professionalism and confidence

A company with a website will be seen as a serious and professional business by customers. An attractive and pleasant website will be the perfect channel to expose the products and services of a business.

  • Being able to carefully define the target audience

Currently there are many tools that allow you to obtain metrics such as demographics or the most visited pages. In this way companies can build an ideal customer profile and make more optimized marketing campaigns.

  • Allows the client to contact the company 24 hours a day

Having a website with consultation forms or a chatbot allows the client to make inquiries with the company directly. Thus, the doubts of potential customers can be solved instantly and the probability of generating sales is higher.

  • Position the business in search engines

A website allows the business to appear in the main search engines. In addition, among Google’s tools is Google My Business, which allows you to create a profile for businesses where you can put information that will appear on Google Maps. The combination of these two elements can help a business position itself better and help potential customers find it.

  • Market selection

Having a website allows a business to be able to target the market it wants. From a web development and a correct translation, a company will be able to focus on a local, national or international audience.

  • Ease of educating customers

A website offers the user the possibility of describing its products and services in the way they want. In addition, it is possible to combine a website with a blog, generating a channel to publish information on products and services. Both options allow a business to give the desired information to its customers, educating them.

  • Save money and time

Updating the information of the products and services of a company is something expensive and consumes time and resources. However, if a business has a website, it can update the information in a few minutes at zero cost.

  • An ideal showcase for the client

A website with the products and services on display allows customers to see them at the pace they want. Each client is a world and looks at the characteristics of the products or the conditions of the service at their own pace. Having a website allows the customer to take their time looking at the offer and encourage the purchase.

  • Reach in any type of device

A web with a responsive design will allow the company to promote itself in any type of device. In this way, products and services can be seen by all audiences, reaching a greater market share.

Technologies for web development

The next step is to talk about the different programming languages that exist aimed at web development. However, before getting into the subject, it is important to make a distinction between the definition of frontend technologies and backend technologies. We understand by frontend technologies the set of technologies that work and work on the client’s side. On the contrary, backend technologies are those that work and operate on the server side.

Frontend technologies

HTML5: Is the main technology used to structure the contents on the web, standardized by w3c. It is a markup language that allows the creation of the structure and elements of a website that will later be interpreted by browsers.

CSS: Its function is to describe how the HTML structures defined above should be represented visually. HTML was created to describe the content in the web pages, CSS defines the visual styles that this content will have. By combining HTML and CSS in two separate files, it is possible to separate the content and the presentation of a website in a clear and organized way, facilitating the work of the developers.

JavaScript: Nowadays it is common for websites to incorporate dynamism, allow actions to be carried out without the need to refresh the page and update the data on screen automatically and quickly. In order to achieve that the webs have these behaviors Javascript is used, a language used to contribute interactivity, reactivity before events, validation of the data in forms, to create cookies, etc.